Thursday, July 10, 2008

Change in drugmaker swag

via WSJ's Health blog -- Drugmakers pulling plug on free pens, mugs, and pads -- talks about this revision to the PhRMA Code (voluntary guidelines for pharma marketing activities), authored by the pharmaceutical industry's trade group, which is calling for more responsible marketing by eliminating some of the freebie gifts. It doesn't, however, set explicit limits on spending for physician consulting and speaking engagements, but recommends internal limits and tracking procedures be put in place.

The full PhRMA marketing code is here; more in the WSJ and the New York Times.


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